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Adult sites are clearly the vice and pastime of choice, as it beats out gambling; beauty and fitness, travel, health, and recreation. The adult entertainment industry is known for driving huge profits, and is in fact twice as large as the online finance industry, in terms of traffic share, as we can see in the chart below.
Adult sites are also the fourth largest category in terms of traffic from display ads, coming in right after shopping with a little over 3 percent of the market share of traffic.
Rounding out the category are predominantly European nations with the likes of Japan and Peru making up the Asian and South American contingent.
Meanwhile on the list of countries with the longest average session time, East beats West. Middle-Eastern countries along with those in Asia dominate the top of the rankings. Once again Europe is dominating the list — and in terms of highest pages viewed per visit, specifically northern Europe. However, way out in front is Hong Kong, with its nearest Asian neighbour, Singapore, placed in fifth.